Brand builder · Cultural strategist · Founder
I’m Mindy Abovitz Monk. I help people and organizations turn bold ideas into resonant brands, engaged communities, and lasting cultural change.
See how we can work together ↓Selected work
My work lives at the intersection of culture, storytelling, strategy, partnerships, and community—with a long track record of taking ideas from first spark to international reach.
Founded the world’s first media platform dedicated to women and girls in drumming, growing an independent publication into an internationally recognized brand and community reaching more than one million people.
↗Co-founded and built an international competition that expanded visibility and opportunity for women and girls in music—reaching 10,000+ participants, 50 countries, and nearly 100M online impressions.
↗Created campaigns, content, events, and cultural activations with hundreds of industry partners including: Apple, TIDAL, Spotify, Dell, Virgin Atlantic, Reverb, Guitar Center, Issuu, and others.
↗Produced museum takeovers at the Brooklyn Museum, MoMA PS1, and Pérez Art Museum Miami, including programming aligned with Target First Saturdays; programmed Ace Hotel DJ Lobby Nights, showcases, and sold-out performances across Los Angeles, New York, London, Chicago, and Palm Springs; developed Moog Always On, a 50-hour programming festival; and created Today at Apple programming in Manhattan, Los Angeles, Brooklyn, and Miami.
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Today at AppleDeveloped a multi-event collaboration bringing Tom Tom’s artists, ideas, and community into Apple’s flagship programming through performances, design labs, music labs, and storytelling.
Spotify Co.LabGuided Spotify Co.Lab conversations on touring, festivals, release strategy, and the realities of building a sustainable creative career.
Generators SummitKeynotes, panels, workshops, and candid conversations drawing on more than 15 years of founder experience in media, music, representation, and cultural change.
Work with me
Whether you’re building an organization or building your next chapter, I bring strategy, creative judgment, and the perspective of someone who has made ambitious things real.
For businesses, nonprofits, and cultural organizations ready to sharpen their story, grow their audience, or turn a promising idea into a living brand.
For founders, creatives, and change-makers who need an experienced outside mind to help name what comes next and make a practical plan toward it.
Engaging, candid conversations for companies, universities, conferences, and cultural institutions exploring creativity, representation, entrepreneurship, and change.
About Mindy
I’ve spent my career noticing who and what is missing—and building the platform, language, partnerships, and community to change it.
In 2009, I founded Tom Tom Magazine, the world’s first media brand dedicated to women and girls in drumming. What began as an independent publication became a global media platform spanning editorial, social, podcasts, live events, education, branded content, and creative partnerships.
I know what it means to create without a roadmap: to articulate a vision, earn trust, bring people together, secure resources, guide creative teams, and keep the mission legible as the work grows. Today I bring that hard-won experience to organizations and individuals who are ready to make meaningful change of their own.
GRAMMY Change Agent · She Rocks Award
Master of Media Studies, The New School
B.A. Performance and Sociology, University of Florida
Résumé
Brand strategy, editorial direction, campaigns, partnerships, fundraising, team leadership, live experiences, and community growth for a pioneering international media platform.
Brand partnerships, communications, artist and influencer engagement, digital campaigns, and global audience development for an international nonprofit initiative.
Apple, TIDAL, MoMA PS1, Brooklyn Museum, Reverb, Dell, Virgin Atlantic, Smith College, Cambridge University, NYU, RISD, and CalArts.
Have a business challenge, an idea with potential, or a career question you can’t stop circling? Tell me what you’re working through.
Email Mindy
